HOKA

Hoka is a running shoe brand that originated in France in 2009, thanks to the initiative of Jean-Luc Diard, former president of Salomon, and Nicolas Mermoud, also formerly of the Salomon group. The name Hoka means "to fly over the earth" in Maori, a name that reflects the brand's aspirations to help runners go faster without getting tired during their athletic endeavors, particularly running, the sport with which the brand has always been associated. The company was assisted by Christophe Aubonnet, head of research and development.